Can we Rank our Kirana Store on Google Map?

A Kirana store is a general store for many things, where you will find groceries and general items. There are many ways to increase business in a particular field in the digital world. One of the best methods is to increase the visibility of your business. The online presence of any business helps in increasing customer traffic in any store.

Many small business thinks that it is not a necessary part to build the online presence of their offline store. It is not true, and according to our analysis, there is an upto 40% increase in the customer and overall sales of the store after online presence.

Benefits of Building an Online Presence for the Store

Building an online presence is best for customer engagement. It accounts for different factors like the credibility of the store and trust building for the customers. It is a victory over the competitors in case of the local area. Here are some of the prominent benefits of building an online presence for your offline store: 

1. Increase the customer flow and sales in the kirana store.
2. You can also make or track your strategies for getting the desired results.
3. Multiple sources of getting sales.
4. You will stand out from the line of other stores that are not using these methods of online presence.
5. Reviews and trusted comments on your profile will help you gain trust in your area.
6. You can reach a wider range of audiences or customers.
7. It will give a view of your presence in comparison to other stores.
8. If you also add emergency services, then there are more chances of increasing sales.
9. It is a cost-effective solution of branding your business.

How to Rank Your Kirana Store on Google Maps? 

There are different steps, and all these things start with registering your Google store. You need to add details; they will help you gain trust. Ranking is a procedure that is not possible in a single step. Here are different steps to follow: 

Register Your Store

• Start by signing your store, make this presence with the help of your Google account.
• You can do it by searching and signing in to Google Business Profile.
• Fill in your details like name, address, phone number and verify each of them with email.

Optimise Store Information

• Mention your name and, services you provide.
• Give a small description of your services and the time duration within which you provide all these services.
• Mention your category and attributes which is different from other stores.
• It is the completion of the optimisation of all information.

Add Photos & Videos of the Kirana Store

• Adding some high-quality photos and videos to your profile will help you gain more trust.
• Also give photos of the outside store for better direction understanding.
• Also, update regularly on your profile so that you stay in the eyes of Google.

Customer Reviews on Your Profile

• It is necessary to collect customer reviews, mention your online presence and ask for reviews.
• Give proper answers to the reviews to increase customer engagement.

Use of Local SEO Keywords

• They are in the form of different local languages also, while optimising p\or in the introduction of store keep these keywords. 
• Don’t do stuffing and try to keep this in its natural form.

Backlinks or Citations

• You can take the help of the local SEO keywords or digital marketing websites for backlinking.
• Also, you can take the help of the local bloggers to mention your store in their blogs or videos.

Enable Messaging or Calling

• The best part: you have to keep the name, address and phone (NAP) number exact.
• In the next process, it is better if you enable messaging or calling through Google.
• Google also tracks the responsiveness of the person, answers calls immediately.

Tracking the Performance

• Take the help of Google Insights and check the data and visitors to your profile.
•  Also, check which keyword has more traffic or visitors on your profile, and you can use it more.
• There is also product optimisation, which is an advanced option for the customers.

Be consistent in updating, and it will enhance your profile slowly.

Mistakes to Avoid While Working in the Rank of Kirana Store

While working with the Google business is always a safe option but you should take care of many things at the same time. Here are the necessary things to take care of: 

• Give your NAP in a specific way, and it should be correct.
• Never ignore customer reviews; positively answer them.
• Never update your profile with poor-quality images.
• Lack of keywords and no updating regularly.
• Never ignore competition analysis.
• Track performance regularly.

 Conclusion

A Kirana store is a kind of local business, but sales and customer flow can also be increased for this business also. For improving ranking, you can do SEO optimisation, increase some local keywords. Also, regularly update your profile with high-quality photos and information. Choose to track your insights for more information and do competitive analysis.

Frequently Asked Questions: